Overview

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What are Tiers?

In a loyalty system, tiers refer to different levels or categories of membership that customers can achieve based on their level of engagement or spending with a company. Customers in higher tiers typically receive more benefits or rewards than those in lower tiers. Examples of benefits that may be offered to higher-tier members include exclusive discounts, access to VIP events, or special customer service.

Tier logic lets you categorize members based on their accumulated points or other qualifying activities, creating distinct membership levels with increasing benefits.

🎥 Watch the demo - Member Tiering

Here are some popular tier examples

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Marriot Program

Explore here: <https://www.marriott.com/loyalty.mi>

Summary:

Tier Calculation Method:

• Night Stay

Calculation Time Frame

• Within a calendar year

Tier Retention Period

• Calendar Year (Year when a new tier is achieved & next 31st Dec)

Tier Maintenance:

• Book at least one night

Downgrade:

• To lower level + 2 months grace period

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Etihad Program

Explore here: <https://www.etihad.com/en/guest/program/tiers-and-benefits>

Summary:

Tier Calculation Method:	Miles Travelled
Calculation Time Frame	In a rolling window
Tier Retention Period	Rolling year
Tier Maintenance:	Custom miles for each tier
Downgrade:	To lower level

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Bank of America

Explore here: <https://promotions.bankofamerica.com/preferredrewards/en>

Summary:

Tier Calculation Method	Combined Average Daily Balance
Calculation Time Frame	Rolling 3 months window
Tier Retention Period	Rolling year
Tier Maintenance:	Same as milestone points
Downgrade:	To lower level plus 3 months grace period