Loyalife Dashboard

Overview

The Loyalife Dashboard provides a comprehensive overview of your loyalty program's key metrics, offering insights into accruals, redemptions, and member engagement trends. This guide will help you navigate the dashboard effectively.

Key Features

1. Quick Look

Last 30 Days View

The dashboard offers a snapshot of your loyalty program's performance over the past 30 days, including:

• Aggregated Value of Accruals – The total value of points accrued.
• Points Accrued – The total number of points earned by members.
• Points Redeemed – The total number of points used for redemptions.

Annual Graphs and Trends

For a more detailed analysis, the dashboard provides yearly insights into loyalty program performance through interactive graphs, including:

• Aggregated Value of Accruals – Yearly tracking of the total points accrued.
• Aggregated Points & Volume – Visualization of points earned and total transaction volume.
• Redemption Trends – Analysis of points redeemed and transaction volume trends over time.

2. Member Insights

Last 30 Days View

Monitor short-term trends with the following key data points:

• Newly Onboarded Members – Number of new members who joined in the last 30 days.
• Engaged Members – Members actively earning or redeeming points.
• Redeeming Members – Number of members who have redeemed points.

Annual View

• Track long-term member behavior and engagement over the year:

• Member Engagement – Overall participation and activity of members.

• Average Transaction Value Over Time – The evolving spending behavior of members.

• Membership Status – Breakdown of members by status:

  • Active
  • Blocked
  • Suspended
  • Inactive
  • Cancelled
  

  3. Segments

The dashboard allows you to group members based on shared characteristics, behaviors, or preferences. Each segment includes:

• Segment Name – Custom name for the segment.
• Total Members – Number of members in the segment.
• Average Transaction Value – The average amount spent per transaction by members in this segment.
• Average Transaction Frequency – How often members within this segment transact.

4. Tiers

Tiers help categorize members based on their engagement and loyalty level. The dashboard provides insights into:

• Tier Name – The name of the tier.
• Total Members – Number of members in each tier.
• Points Accrued – Total points earned by members in this tier.
• Points Redeemed – Total points redeemed by members in this tier.
• Members Nearing Upgrade – Members who are close to qualifying for the next tier.

Conclusion

The Loyalife Dashboard serves as a powerful tool for tracking loyalty program performance, identifying trends, and optimizing member engagement. Use these insights to enhance your loyalty strategy and maximize customer retention.